East…to Efi

My love of London’s East End has gone the way of its disused warehouses, derelict factories and other abandoned buildings. Like a jaded old flame, all that remains is a history. Widespread redevelopment and gentrification have also transformed its social geography.

Efi, a model originally from Greece was my only business here. She wanted to do an autumn themed fashion/lifestyle shoot. One that aligned with my desire, to make the very best use of October’s rich colours, and receding daylight.

Having established the specifics, through a series of succinct but well-crafted emails, I packed cameras, spare batteries and reflectors. Despite many years riding and driving through the capital, I didn’t want the hassle. So, train to Stratford and underground to E11.

Despite the world’s fullest bladder and other, network related delays I was “fashionably” (read “characteristically” early. Some emailing, texting and people watching, filled the slack twenty minutes. Not a pearly king, or queen in sight…

Heavily inebriated street drinkers congregated around benches, reflecting on the days’ profits and losses, supping super strength lagers.

A heady cocktail of soiled clothing, stale urine and simmering rage permeated the air.  Local traders busied themselves, affluent couples and office workers passed by, quaffing flat whites. I pondered my good fortune, and the dubious delights of root canal surgery.

I sent her a text advising I’d arrived and where to find me lingering. Thankfully, I didn’t attract any unwelcome attention. Keeping my distance, avoiding eye contact and candid street photography, undoubtedly helped.     

Efi arrived promptly and after a brief introduction, we headed to our first location. I fired a few test shots, gauging settings, while breaking the ice with some headshots. 

Warm, witty and articulate, she has a playful persona and a very clear idea of what she wanted to achieve. Various locations and several outfit changes later, the three hours were up. Even her long-haired feline wanted in on the action.

Efi has expressed a desire to hire me for a fitness themed shoot. One I had no hesitation in agreeing to, given the easy rapport, and mutual creative alignment.